Dr Renu Raj, IAS, Assistant Collector, Ernakulam emphasized the need to expand one’s vision about their customers. Companies should look at customers as global customers & not narrow them down as just local customers alone, she said.
This conclave was well represented by the industry with the presence of leading industrialists in the state . To name a few Mr Hari Krishnan R Nair, Past Chairman, CII Kerala & President, Western India Cashew Co Pvt Ltd; Mr M S A Kumar, Past Chairman, CII Kerala & Former Managing Director, AVT Naturals Ltd ; Mr G Krishnakumar, Vice-Chairman, CII Kerala & Managing Director, Rubfila International Ltd; Dr Joffi Thomas, Associate Professor (Marketing) Indian Institute of Management – Kozhikode; Dr Manoj Edward, Associate Professor (School of Management Studies), Cochin University of Science & technology; Mr Ranjith A R, Chief Executive Officer, Bramma Learning Solutions Pvt Ltd ; Mr Andrine Mendez, Chief Executive Officer, PLiNG; Mr Sreenath Vishnu, Executive Director, Brahmin’s Foods India Pvt Ltd; Ms Meera Haridas, Head– Marketing, Manappuram Finance Ltd; Mr Rajanarayanan N, Asst General Manager (Marketing), Federal Bank ; Mr P Ravindranath, Principal Consultant & Kerala Head Operations,RK Swamy BBDO (P) Ltd; Mr Ajayraj Palasseri, Chief Executive Officer, Nagarjuna Ayurvedic Centre Ltd; Dr Reji Nicholas, Managing Director, DHI (Direct Hair Implantation); Mr Vinod Manjila, Director, Manjilas Food Products ; Mr Varghese Chandy, Vice President (Marketing) & Advertising Sales, Malayala Manorama; Mr Ashok Mani,Chief Executive Officer, Intergrow Food & Beverages Pvt Ltd (Kitchen Treasures); Dr Najeeb Zackeria, Managing Director, Abad Builders Private Ltd; Ms Sushama Srikandath , Managing Director, AVT McCormick Ingredients P Ltd; Mr Shivdas B Menon, Past Chairman, CII Kerala & Managing Director,Sterling Group of Companies; Mr George Paul, Managing Director, Synthite Industries Ltd; Mr Alex Thomas, Managing Director, Tierra Foods India (P) Ltd; Mr T Rajasekar, Vice President Marketing, HLL Lifecare Ltd; Mr Ajay George Varghese, Managing Director, Bipha Drug Laboratories Pvt Ltd.
The Conclave deliberated on various topics which are of relevance to the current scenario- 360 degree Branding – An Experience, An Instinct; Promotion to Emotions “Connecting Customers to Brand”; Impact of Sustainability Strategy “Preferring your Brand as Customers First Choice” and “Managing Marketing Budget”