The latest interpretations of future mobility premier by one the world’s best automobile manufacturers was presented in “Iconic Impulses” an exhibition and event platform to showcase 100 years of cars into the future. The BMW VISION NEXT 100 was unveiled at the Munich Centenary Event on 7 March. The visionary MINI and Rolls-Royce were presented at the Roundhouse in London and a fourth Vision Vehicle, by BMW Motorrad, will be premiered on 11 October in Los Angeles, USA, completing the BMW Group’s brand quartet. The intentions set for the Group’s vision towards understanding and de-coding how future will structure our mobility. The task of exploring how we will live and move around in the years and decades ahead, how will society, the economy, living conditions and consequently our mobility change. What opportunities will new technologies open up for us? And what will digitalization and connectivity mean for our future automotive needs? These questions have helped them to evolve and so forth venture into the concept of Vision Vehicles.
The intentions set for the Group’s vision towards understanding and de-coding how future will structure our mobility. The task of exploring how we will live and move around in the years and decades ahead, how will society, the economy, living conditions and consequently our mobility change. What opportunities will new technologies open up for us? And what will digitalization and connectivity mean for our future automotive needs? These questions have helped them to evolve and so forth venture into the concept of Vision Vehicles.
The future vehicles that we will get to see has been made by a different Group brand and they represent a distinct interpretation of future mobility with inclusion of a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalization and personalization and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.
The BMW VISION NEXT 100: Unveiling of the Future Driving Pleasure
For the years and decades ahead, BMW proposes that drivers will continue to drive themselves with most of the time and constant connectivity, digital intelligence and cutting-edge technologies to enhance the ultimate driving experience. Along with this, cutting-edge technologies will allow drivers to hand over active control to the vehicle even if they wish to sit back and turn their attention to other things.
The MINI VISION NEXT 100: “Every MINI is my MINI”
BMW’s key idea behind the MINI VISION NEXT 100 is responsible use of resources for personal mobility. Their motto “Every MINI is my MINI” is about innovative car-sharing, with MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car’s appearance, driving characteristics and connectivity to suit the user’s personal lifestyle.
The Rolls-Royce VISION NEXT 100
The Rolls-Royce Fully autonomous VISION NEXT 100 promises to take luxury to a new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a “Grand Sanctuary” in which a virtual assistant, “Eleanor”, which not only drives the vehicle but also fulfils the customer’s every wish throughout the journey. It will have a stunning exterior, with an elegant clamshell canopy and coach door, allow passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive.
The event and exhibition concept of BMW was to reach as many people as possible around the world to experience the BMW Group’s vision of future mobility. The narrative of the exhibition took visitors through different worlds of experience and reflects the BMW Group’s 100-year history as a pioneering, innovative company. Visitors also got to learn more about key global megatrends and the challenges and opportunities society will face in the future. In addition, the exhibition provided information about the BMW Group and its responsibilities regarding the environment, society and its employees. Specialists from a wide range of areas, such as politics, science, business, culture and the interested public, were invited to contribute their thoughts and ideas to join an open exchange with a variety of perspectives on key future topics.