MG Parameswaran popularly known as ‘Ambi’ introduced his eighth book ‘Nawabs, Nudes, Noodles’ in Taj Gateway, Marine drive Kochi, yesterday. During the occasion, Ambi spoke on the changes in consumer culture and its impact on the society. ‘Nawabs, Nudes, Noodles – India through 50 years of Advertising’ gives insight on how advertising is, and has been, mirroring and shaping Indian society.
With over 35 years of industry experience, Ambi was a former CEO and executive director (and subsequently, advisor) of FCB Ulka which is one of the largest global advertising agency networks. Today, he spends his time consulting with brands and teaching at IIM Calcutta. His clients hail from the healthcare, food retail and consumer products space; he also mentors several start-ups.