MUNCH ON HEALTHY AND YUMMY SNACKS
Text: Shalet James Photos: Various Sources
We all love to munch on snacks while watching a movie or a favorite TV show at home. A big packet of potato chips will be finished in seconds without even realizing the amount of calories you have just gobbled up. Imagine, if you have tasty snacks available in markets that are yummy and healthy too. We all would buy them without even giving a second thought. So, what you are waiting for, if you are worried about staying healthy and simultaneously crave for crunchy, salty and delicious snacks, then, ‘PLING’ is the best option you can rely on.
Brain child of Andrine Mendez, ‘PLING’ is a unique venture that aims to create world class brand from kerala with International flavours like barbecue, peri-peri, panipuri and spanish tomato. Flavoured Banana crisps, flavoured roasted peanuts and peanut candy are the flagship products of the company. The company is expecting to launch their product by this October. The company is also gearing up to introduce beverages and organic spices all sourced from farmers in Kerala.
Though initially started with tender coconut water, ‘PLING’ later decided to make banana crisps their master product after a lot of research and economic viability study. The company sources its products/manufacturers from the existing manufacturing facilities available in Nellad, Malappuram, Kottayam, Wayanad and Muvattupuzha. ‘PLING’ proves to be beneficial to local farmers as well as to the Kerala economy. PLING is looking to set up manufacturing facility and also looking for partners/ investors to help them scale greater heights. Providing healthier snacking options, ‘PLING’ is a great alternative if you love to relish snacks with local flavours and international quality.
‘PLING’ aims to capture 10% of the ethnic snack market in India in the next 3 years and aspires to grow into a 40-crore company by exporting its products to Middle East and European markets. The company is making difference with its unique and appealing tagline “Pling : Finding your Childish Zing”.
Andrine Mendez is a passionate entrepreneur, an occasional professor and a marketer. After his engineering he launched three startups of which one got acquired by a French group. He is known to many as an advisor for leading national & global brands on marketing strategy. Mr Mendez is a regular TEDx speaker and is often quoted in media outlets including The Hindu, Economic Times, Business Line.