Boutique firm ‘Popkon’ is all set to create a benchmark in advertising industry
Text: Shalet James Images: Popkon
As pesticide paranoia is gripping every state in India, there has been a serious effort by the state governments to encourage organic farming. Research suggests that presence of pesticides in vegetables have been proven to cause cancer. According to the latest WHO World Cancer Report, Cancer is the second biggest killer after heart disease in India and indicates there are 7 lakh new cancer cases reported per year, killing over 3.5 lakh people every year. With the sole aim to inform people about the harmful effects of consuming poisonous vegetables and encouraging them to promote
The advertisements created by Popkon team for Malabar Gold Deshabhimani CSR Campaign has received accolades for its unique approach to reach out to the public. With striking tagline “We reap what we sow,” the illustrations used in the ads clearly depict the use of pesticides in the vegetables and fruits sold in the market. The vegetables used in the advertisements have been transformed into eerie creatures like snake gourd is represented as a snake, bush beans as worms, bitter gourd as a rat, onion as a spider and eggplant as bug. Carrying out the importance of ensuring ‘food safety,’ the creative concept visualized by Popkon has etched in the minds of the public in a clear and effective way.
Popkon started in January, 2016 is the brainchild of three visualizers who dreamt of setting up their own firm one day. They are Jaison Caramel Antony, Ratheesh Salty Menon and Sanil Cheesy Augustine. Just like caramel, salt and cheese adds different flavor to popcorn, these three creative craftsmen adds their individual expertise in three different areas of the advertisement industry.
Jaison heads the Popkon bucket adding an intense flavour of 2 decades in advertisement experience. He has a special insight into brand building. With over a decade of experience, Ratheesh adds the most essential ingredient of strategic business development and potent client servicing to the bucket. He looks into expanding the advertisements social presence and ramps up its brand recognition and value. With over 15 years of experience, Sanil enhances the flavor and adds to the Popkon bucket with his exceptional visualizing power and out of the box
“Advertising is all about spotting the trend that is relevant today and planning intensely to reach out to the audience through the multiplatform (print, digital, online) world,” said Jaison, Creative Director, Popkon. Behind every successful business there is a competent team. Popkon also has a strong workforce who contributes to the growth of the firm. Over 13 years of experience in brand management, Meenu Susanna works as a strategist and digital consultant for Popkon. Strengthening creative capacity of advertisements, Arjun J Krishnan an ex-employee at Ogilvy (Soho Square), Bangalore works as copy head for Popkon.
In just few months, Popkon, the creative powerhouse has managed to bring out innovative campaigns and attract the major brands in Kerala. The team is currently working for major brands like Kitchen Treasures, Pling, Sunny Diamonds