FWD Business

India’s first Virtual Reality Auto showroom

Popular Vehicles & Services; India‘s leading Maruti Dealer is all set to showcase a futuristic Journey with the introduction of India’s first Virtual Reality Auto showroom. The Popular VR Experience is designed to give an idea of the look, feel and features of their dream cars to Prospective Customers . Popular VR allows Customers to virtually view and shop Maruti car at their comfort, either from home or office. They can choose different models, check out the different colors and understand the new features. The high-resolution 360 degree video will make you feel that you are sitting in the car. It offers a user-controlled 360 view of the car both interior and exterior and It also lets you take a virtual test drive. Through this concept, the customers at the remote location will get an opportunity to virtually view showrooms and cars which are otherwise available in the main cities. This unique torch bearing initiative from Popular Vehicles and Services is a perfect blend of Physical and Virtual experience in Car Buying.

The VR showroom for Popular Vehicles & Services is developed by VRnxt , A Virtual Reality/Augmented Reality/ Mixed Reality startup which currently works with clients in B2B segment. They currently have products for the Real estate and Auto industry. The experience will also be available at Popular Mamangalam Showroom and for the public on 17th and 18th of December at Lulu Mall.

About Popular Vehicles & Services

Popular Vehicles was amongst the first batch of dealers appointed by Maruti Suzuki in the country. Established in the year 1984 by opening Maruti’s 1st outlet in the State of Kerala at Trivandrum, our company has evolved rapidly over the years and we have grown from strength to strength. Our dedication and innovation have ensured synonymy of Popular with Maruti in Kerala. After establishing the business in Kerala we forayed into Chennai in the year 2002, perhaps the first dealer in the country to establish its territory outside its home state. We have one of the largest networks for Maruti in the country consisting of 7 Dealership, 3 NEXA Outlets, 38 Service centres, 10 Used Car outlets  and 6 Driving Schools.

Photos : Joby Eldho