FWD Business

Reliance Trends opens its first woman store in Kochi

The Reliance Trends Woman store witnessed a grand opening at Nucleus Mall, Kochi. This store is a perfect solution for woman who love Indian wear apparel and accessories. Reliance Trends Woman Store was inaugurated by South Indian diva Priyamani.
The Reliance Trends Woman launch was a glitzy affair attended by famous fashionistas of Kochi. Visitors got the first preview of the Spring Summer’17 collection at the exclusive Indian wear store. They were also treated to a well curated fashion show where models dressed in traditional Indian wear on Segway and hoverboards enticed the audience at Abad Nucleus Mall. Actress Priyamani who was the showstopper for the event looked stunning in an elegant outfit from the Reliance Trends Woman Spring Summer’17 Collection.

Actress Priyamani and Reliance Trends CEO Akhilesh Prasad at the new Reliance Trends Woman store launch

Speaking on the occasion, Mr Akhilesh Prasad, Chief Executive, Reliance Trends, said, “Reliance Trends recognizes the importance of the women’s wear segment. Through Reliance Trends Woman, we offer a warm, welcoming and exclusive shopping space to shoppers looking for trendy, high-fashion and well-curated collections of Indian wear.Reliance Trends Woman is all set to create a new benchmark in women’s wear retailing. Post our pilot stores in few cities and learning that comes with it, we would aggressively expand our presence.”
The in-store design at Reliance Trends Woman allows shoppers to easily navigate through the merchandise. The trial rooms have been designed keeping in mind the sensibilities of female shoppers. Also, care has been taken to ensure a convenient check-out experience for shoppers. A team of enthusiastic and fashion savvy staff at Reliance Trends Woman store would further ensure an extraordinary shopping experience for every customer.
Speaking about Reliance Trends Woman, Priyamani said, “Reliance Trends Woman is a great initiative by Reliance Trends. I like Indian wear as I see it as an extension of myself, and true fashion is one in which you feel comfortable. I like the entire range here – there are kurtas that are a good mix of ethnic and modern; there is occasion wear, and even fusion wear. I would recommend this place to any girl who loves modern & unique Indian wear.”
Reliance Trends is India’s largest fashion destination, with over 320 stores across 180 cities. It also houses more than 100 apparel and accessories brands, along with 18 private label brands across men, women and children categories to fulfil every customer need. . Reliance Fresh, Reliance Digital, Reliance Trends and Reliance Footprint are market leaders with the largest number of showrooms in their respective format sectors.