FWD Business

Tata Motors new Lifestyle vehicle – ‘HEXA’ launched in Kerala

Tata Motors today announced the commercial launch of its much awaited ‘lifestyle vehicle’ HEXA – a power packed vehicle with fantastic features. The vehicle is designed for those with an active and dynamic lifestyle. Based on a new versatile platform – the HEXA is a complete vehicle package, with an exceptional combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, enhancing the functionality of the vehicle.

Introduced at a starting price of INR 12,29,163 lakhs, Hexa’s ex-showroom Kerala for the Manual Transmission variant and INR 17,69,822 lakhs, ex-showroom Kerala for the Automatic variant and will be available in over 300 sales outlets, across the country.

With an emphasis on design and drivability, the HEXA boasts aggressiveness, delivering absolute comfort, personifying Tata Motors passenger vehicle business unit’s newly defined ‘IMPACT design’ language.

The vehicle features a new first-in-segment ‘SUPER DRIVE MODES’ system, to provide customers with a pleasurable, comfortable and dynamic driving experience. This ‘Super Drive Modes’ system allows the driver to seamlessly switch between four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The new system is a flawless combination of the vehicles Engine performance, new-generation Electronic Stability Program (ESP), Torque on Demand (TOD) and the vehicles Instrument Cluster display and ambient lighting, that can be activated through a well-placed rotary knob, on the center console.

Equipped with Tata Motors ‘CONNECTNEXT Infotainment system‘, the HEXA has an ergonomically placed 5″ touch screen exclusively designed by Harman™, with 10 JBL™ branded speakers, featuring voice recognition and smart phone integration. The ConnectNext App suite includes, NAVIMAPS App, Juke-Car App, Tata Smart Remote App and Tata Smart Manual App

Speaking at the launch, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Units, Tata Motor said,” The Tata HEXA is a capable lifestyle utility vehicle and we are supremely confident about its performance and effortless driving abilities. Our discerning customers experienced the Tata HEXA is a complete package, with an exceptional combination of design, luxury and driving capabilities and we look forward to delight and deliver an unforgettable experience to our customers.