India in contrast to other developing countries has a comparatively evolved banking system in place . There are many challenges faced by the changing market conditions and advancement in technology. Two main problems are raising consumer expectations and keeping pace with the new trends and improvement in technology.
YES BANK has come with up a plan to take the ART approach- Alliances, Relationships and Technology (A.R.T.). YES BANK has partnered with some of the best Fintech firms to deliver unique, innovative banking and financial solutions to its customers. In the last one year YES BANK has partnered with over 100+ Fintech startups across different verticals including payments, regulatory technology, and wealth management, among others. Rana Kapoor,MD & CEO , YES BANK says that “ The Financial services industry is on the tipping point of a digital revolutions and leading this change are financial technology startups. YES BANK has been actively collaborating with Fintech startups through our A.R.T. model, to provide innovative Banking Solutions to our customers.”