Build with the consumer in mind, Tata TIGOR is all set to be launched in the Indian market
Tata Motors announced the commercial launch of its new ‘StyleBack’, Tata TIGOR, with a stunning, break-free and revolutionary design build for the young and fast-paced generation of India. The Tata TIGOR is set to build on Tata Motors existing passenger vehicle portfolio at a starting price of INR 4.91 Lakhs for the Petrol model and INR 5.83 Lakhs for the Diesel model.
The TIGOR is smartly designed on the outside with ‘EXpressive’, ‘EXciting’, and ‘EXtraordinary’ exterior features. On the inside, the TIGOR makes ‘INtelligent’ use of space and has ‘INviting’ interiors and connectivity features that will leave the owners feeling ‘INtouch’ with the world inside and outside.
With a renewed focus on design, Tata Motors is all set to recapture the consumer mind space. “The TIGOR embodies changing preferences of today’s milieu who increasingly prefer stylish cars. TIGOR seeks to give customers a wholesome package of design with unprecedented elegance, top class safety, extreme sense of comfort, pleasant and dynamic on road performance, all combined into one” said Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors.