Bridgestone India, keeping in mind their CSR commitment, are developing eco-friendly tyres for Indian market
Words: Vandana Devi Images: Various Sources
Bridgestone India, the tire manufacturer runs a CSR commitment ‘Our Way To Serve’ through which they try to employ innovations and technology to improve the way people move. Their idea is to contribute to build a sustainable society by balancing operations with nature and improving quality of life.
Tyres are a very important part of the vehicle, affecting braking, handling, driving, fuel consumption and the overall performance of the vehicle. With eco-friendly becoming the norm, consumers around the world are trying to move to such products, and this is the case with tyres as well.
Indian consumers are also becoming more aware and conscious of the need to be sustainable and eco-friendly and there is a positive shift towards goods and products that promote these things through their work. Bridgestone India are doing their bit by developing eco-friendly tyres and undertaking sustainable innovative initiatives like development of the next-generation fuel-efficient tyre technology.
Tyre industries are taking initiatives to reduce emissions and improve fuel consumption. Eco-friendly tyres are the way forward and they are as important as hybrid cars, eco-friendly engines and so on. There are multiple benefits of using eco-tyres including less carbon emissions, lower fuel consumption and more value on money.
Bridgestone India have launched two fuel-efficient tyres, Ecopia EP150 and Ecopia EP850 for passenger car tyres and R146 and R159 for Truck and Bus tyres.