Corporate Social Responsibility of Muthoot Pappachan Groupis emerging as an agent for change
Words: Shalet James Images: Various sources
There is a lot of planning involved in starting CSR activities and figuring out where and how this is best done. CSR can truly enhance a company’s goodwill but only a few philanthropic works evolve to be path- breaking. One such brilliant CSR programme is ‘Smile Please.’ Bringing smiles on the faces of 1119 children, Muthoot Pappachan Foundation (MPF) is making a difference through their exceptional CSR projects.
Muthoot Pappachan Group is a diversified business conglomerate founded by visionary entrepreneur Pappachan Muthoot. Thomas Muthoot, Executive Director of Muthoot Pappachan Group, and Dr.PrasanthkumarNellickal, Head – CSR, of Muthoot Pappachan Foundation is setting a role model through their CSR programs. Focusing on four core sectors, Muthoot Pappachan Group has unique projects for Health, Education, Environment and Livelihood (HEEL).
1119 cleft-lip surgeries across India!
The rightly conceived and effectively executed, ‘Smile Please’ is the flagship CSR programmes of Muthoot Pappachan Foundation (MPF) that kick-started the cleft-lip surgical mission. Till date, Muthoot Pappachan Group has carried 1119 cleft-lip surgeries across India. The Foundation has partnered with ‘Mission Smile India’, a medical charity of experts in providing comprehensive cleft-lip surgeries. “In phase 1, we have covered 9 states and did 1119 surgeries in the country, providing comprehensive care. In a later phase, we will deal with issues like malnutrition, which we come across among during our surgery screening process. We are committed to making India cleft free and we will continue bringing in many more smiles, wherever we are present,” said Thomas John Muthoot, Chairman & Managing Director, Muthoot Pappachan Group.
Employees of Muthoot Pappachan Group are also actively involved in spreading awareness among the people and identifying cleft cases. “We are happy that we could be a reason behind the smiles of many kids across India. Recently, we visited Baroda, Gujarat and came across a one and half-year-old girl, Nirmala. The little one was in need of surgery and under normal circumstances her family would never be able to afford the same. Ensuring that we bring small change in the lives of these little ones is what we work towards.” said DrPrasanthkumarNellickal.
‘Smile Please’ initiative of Muthoot Pappachan Foundation was designed as a comprehensive package that includes parent counseling, consultation of medical specialists like oral maxillofacial surgeons, plastic surgeons, anesthesiologist, pediatricians, speech therapists, psychologists etc.
HEEL Missions
Muthoot Pappachan Group’s back-to school program targeted at schools in backward areas is helping coastal, slum, and rural populationsto educate the underprivileged children,. MPF partnered with another genuine NGO, Magic Bus India Foundation, to start an ambitious program called ‘Sports for Development’. S4D is a curriculum based program using sports as a tool, in which children will go through rigorous weekend sessions, and thus advance in spheres like health, education, right to play, gender, socio- emotional learning including life skills, community engagement involving parents, and child protection issues.
Muthoot Papapachan Institute of Skill Development in Kochi runs the pilot batch where the candidates who successfully complete the course are given opportunities to prove their forte by working in Muthoot Pappachan group. “We also conduct vocational training class in hospitality in which the best candidates get placed in 5-star hotels in India. The vocational training center for automobile sector is another programme where candidates are given the opportunity to work with our service center. As we have a dealership with Honda and Yamaha, the best ones get easily placed,” says Dr. Nellickal.
Concluding, Muthoot Pappachan Foundation’s genuine roots, philanthropic arm and benevolent activities is truly inspiring and motivating many lives across India. With the company’s initiatives rapidly emerging as the model to attract partnerships from other corporates and NGOs, MPG is on a constant move to introduce more worthy and need- based initiatives. Aiming to create awareness among public and fight misconceptions, the Group envisions an overall development in physical, psychological, educational, social and vocational spheres.
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