With two new models for the Indian customers, Ducati is looking to compete in the market at all price points
Words by: FWD Business Photographs from: Ducati India
First unveiled at the 2017 Ducati World Premiere, Ducati India launched the Monster 797 and theMultistrada 950 in New Delhi.Expanding their product portfolio, these motorcycles are the first of the five all-new motorcycles that will be launched in India this year.
Ducati India’s Managing Director Ravi Avalur said, “Both these motorcycles are gateways to the Ducati world and its values. This is a major step towards the growth of Ducati’s product range in India.With the launch of these motorcycles, Ducati India will be well positioned to compete across price points. With this we will rapidly increase our share of the relevant segment of the Indian big bike market.”
With the addition of the Monster 797 & Multistrada 950, consumers now have options ranging across 19Ducati models available at dealerships across Delhi-NCR, Mumbai, Pune, Bangalore, Ahmedabad &Kochi.
The Monster 797 is now available across all Ducati dealers in Ducati Red, Star White Silk and DarkStealth colours at an introductory price of INR 7,77,000 (Ex-showroom, New Delhi)
Helping riders in continuous start-stop of city traffic, the six-speed gearbox unit with APTC wire-controlled wet multi-plate clutch ensures light lever action and excellent responsiveness. The Monster797 combines durability with constant grip thanks to the 10-spoke alloy wheels with Pirelli Diablo RossoII dual-compound tyres.
The Ducati Design Center worked on the Multistrada 950 with one goal: combining Multistrada 1200and Multistrada 1200 Enduro’s design features like comfort, style and superior performance with an incredible riding ease, to produce a bike with classic Multistrada lines that is also more compact.
The Multistrada 950 is the ideal choice for anyone embarking on a cross country trip, for their daily urban ride or even enjoying a weekend run.Bookings for the Multistrada 950 are open. The Multistrada950 is available in Ducati Red for INR 11,60,000 (Ex-showroom, India, based on GSTw.e.f July 1st2017), deliveries commence in July 2017 and the star white silk colour variant will be available fromNovember this year.