FWD Business

JioFiber may be this Diwali’s firecracker

Jio is all set to enter the home broadband services market with JioFiber come Diwali

Reliance Jio Infocomm is likely to commercially launch its home broadband services around September or October during the festive season of Diwali. JioFiber’s entry into the market will most probably stir up a price war similar to what happened when Jio entered the mobile segment.

The base pack for JioFiber is said to be 100 GB data for Rs. 500. Competitors in the market offer almost half that data for double the price. Though the home broadband market is a small market, the average user pays much more for fixed line broadband. BSNL accounts for more than half this market, with Bharti Airtel as a strong second. Airtel has already stated offering better data plans keeping in mind the incoming player.

JioFiber network is capable of data speeds upto 100 Mbps. And it is planning to roll out first in 10 major cities including all the metros. Though official information regarding when exactly they will start has not been given out, Jio has been constantly informing the public about the trials they have been carrying out.

Everyone is keenly awaiting JioFiber’s arrival and if Jio mobile is any indication, one can only imagine the disruption it will cause in the market.