FWD Business

Mahindra Launches New KUV100

Mahindra launched the 2017 version of the car in Kochi on Thursday

Words and images: FWD Media

Mahindra unveiled its new KUV100 NXT in Kochi today. Boasting 40 new features and enhancements the new KUV is claimed to have a more aggressive SUV design, hi-tech features, premium interiors and a better driving experience. The car comes in 5 variants, the K2, K2+, K4+, K6+ and the K8 in both petrol and diesel options.

“The KUV created a new category with an SUV in the price segment of Rs.4.5 – 7.5 lakh. We have always been a listening organisation and in line with that we have launched the new KUV to reaffirm our customer’s faith in Mahindra’s ability to create class leading products.” said Dr. Pawan Goenka, the Managing Director of Mahindra & Mahindra Ltd, speaking on the launch of the new vehicle.

The new KUV seeks to cater to the growing market for compact utility vehicles and are not only high tech but also reasonably priced. KUV100 NXT is priced at Rs.4.48 lakh (ex-showroom, Kochi) for the K2 variant.